Condé Nast Video, India
CREATIVE PRODUCERCondé Nast India’s Video vertical celebrates the deep-rooted tradition of storytelling that Condé Nast is known to represent worldwide for over a century. As a Creative Producer, I worked across web, digital, television, OTT, editorial originals, and brand solutions in varying capacities.
The Big Day, Netflix (2021)
Produced for Netflix, ‘The Big Day,’ is a six-part docu-series exploring modern Indian relationships through the lens of Indian weddings—presented in full technicolour, it's a visual delight with song and dance. A modern take on the institution, the show spotlights the exciting real-life weddings with a diverse range of stories.
Creative Role: Second Assistant Director, Collection 1
Behind the Mask (2020)
A multilayered social awareness campaign by Condé Nast India with Myntra, helmed by a five-episode video series, showcased on TLC and Discovery Plus. Produced with the aim to support the backbone of the Indian fashion industry, the millions of artisans and craftspeople, Behind the Mask throws light on their craft and an urgent need for financial aid.
Shot remotely, these videos ‘unmask’ five of India’s leading fashion designers by giving us a peek into their lives during the pandemic. The mask prototypes they create serve as inspiration for five unique mask collections, all the profits from the sale of which were donated through GiveIndia.
Creative Role: Supervising Producer (Video)
To India With Love, Vogue India (2020)
A virtual global fundraising initiative in association with the Natasha and Adar Poonawalla Foundation. With the nationwide lockdown, the artisanal crafts sector was faced with a major crisis leaving them financially vulnerable in a pandemic. The initiative led to a fashion film garnering the collective support of the most creative Indian and international visionaries in fashion, to raise much-needed awareness and funds for the Indian kaarigars.
Creative Role: Supervising Producer (Video)
GQ x Raymond Atelier, GQ India (2020)
The Raymond Atelier boasts of a bespoke luxury retail experience through their Ready-To-Wear collection. As part of the collaboration between GQ India and Raymond, the three-part video series highlights the Atelier Store featuring their modern designs, finest fabrics, and the skills of the best craftsmen that bring masterpieces to life.
Creative Role: Supervising Producer (Video)
Condé Nast Traveller’s Hot Tables (2019)
An exclusive sit-down dinner featuring a special menu created by renowned and celebrated chefs from the culinary world. ‘Hot Tables’ 2019 features a seven-course menu inspired by Trèsind’s head chef, Himanshu Saini’s travels.
The brief for the video included capturing the chef and his creations in the restaurant kitchen as well as interviews with key organisers and guests to capture the essence of a one-of-a-kind dining experience.
Creative Role: Supervising Producer (Video)
Women of the Year, Vogue India (2019)
Vogue India’s annual celebration of women, especially those on the forefront of change had its third edition in 2019. The Women of the Year awards are televised every year and it was showcased on Colors Infinity.
For the production of the television episode, the role included overseeing the scripting of the show, shooting the red carpet and award ceremonies, interview segments with the winners and the television show host, and key stakeholders from Vogue India.
Creative Role: Supervising Producer (Video)
Men of the Year, GQ India (2019)
The biggest names from the Indian film and fashion industries came under one roof for the 11th edition of GQ India’s Men of the Year awards in 2019.
In order to produce the television episode for ‘Men of the Year’ on Colors Infinity, the role required maintaining an editorial lens while scripting the show, shooting the red carpet and award ceremonies, featuring sponsor installations, interview segments with the winners and the television show host, along with the key stakeholders from GQ India.
Creative Role: Assistant Creative Producer (Video)
All images and videos © Condé Nast India 2021